All businesses require money to operate. If they don’t have the full amount they require, they need to raise funding for the same. Funding is an essential financial investment that ensures that the business has enough money for product development, manufacturing, expansion, sales and marketing, office spaces, and inventory. Therefore, when it comes to raising funds, the individuals requiring funding must be able to convince potential investors into putting in all this money. The best way to do this is to create a compelling fundraising PowerPoint presentation. Below we’re going to list 10 tips that can help you craft the same or you could get assistance from a professional presentation design agency.
Tip 1 – Prepare before pitching
The first thing to remember here is that you can’t give a boring presentation. Don’t forget that potential investors want to know with whom they are investing money. That means they will be looking at you and your team. If you can’t figure out how to begin crafting your presentation, call in the experts. Put your heads together and ask the following important questions:
- Who exactly is my potential investor and what do they want from this investment?
- How do I turn this investment opportunity into a positive one for them?
- What do I need to do to grab my potential investor’s attention?
- What do I finally hope to achieve?
Tip 2 – Create a well-defined investment story
You can’t just ad-lib your way through your investment story. Potential investors want to know to whom they are giving their money to and how it will benefit them in the long run. The opportunity you’re providing for them needs to stand out from other prospective opportunities they might have come across.
Therefore, you need to create a compelling story by becoming relatable, to begin with. Explain that there is an issue and offer a well-thought-out solution. Explain how you’re going to resolve the problem and show them qualitative results and quantitative outcomes.
Tip 3 – Create a clear and concise presentation structure
When giving a presentation of any sort, you need to take your audience on a journey. When it comes to giving a fundraising presentation, you need to have a proper structure in your presentation design. This means ensuring that the narrative is clear from start to finish and isn’t completely stuffy and formal.
Create a simple structure – one that has a clear beginning, middle and end. Ensure that you highlight only the key points and limit those to less than 5. This will not only keep your potential investors engaged but make it easy to grasp your message.
Tip 4 – Include a Q&A section
Prospective investors will always have questions. This is fair considering that you’re asking them to invest in your business. It’s recommended that you include a section for Q&A in your fundraising presentation. You don’t want to upset anyone by not giving them the opportunity to ask questions regarding their investment.
Allowing a Q&A also gives you a chance to read the room. It will help you to proceed further so that both you and these investors can benefit from your fundraising presentation.
Bring in the professionals!
Starting up a business can be a difficult and tedious process. You need funding and need to ask for funding, sometimes from unlikely sources. Going by that, it’s always smart to go in prepared with a fundraising presentation that will wow them and help them understand how they can also gain from investing in your business.
At Fully Decked Up, we can help you craft a presentation that will have an impact! For samples of our work, visit the Fully Decked Up website. To book a consultation with our team of expert presentation designers, call 1800 121 5955 or drop us an email on [email protected].