Making it in the corporate world takes a lot of hard work, time, and dedication. In fact, it moves so fast that if you blink you could miss your chance. If you plan on setting up your own business, there’s much to be done along the lines of making contacts that could help you, networking, getting your branding and marketing strategies sorted out, etc. Of course, the first thing you need to do is ensure that you can afford to set up your business. If you need financial assistance, the best course of action is to gather investors. However, just asking them for help won’t work. You need to entice them to actually invest in what you have to offer. This means you’ll have to create an investor pitch deck.
What is an Investor Pitch Deck?
Also known as a startup pitch deck, an investor pitch deck is a visual presentation that entrepreneurs and startup founders create and then use to showcase their business, attract investors and attempt to raise funds to grow their business.
Creating an investor pitch deck is necessary given how it plays a useful role in telling the right kind of visual stories to investors. In fact, if designed properly, it’s actually the key to convincing investors to put their money into your business.
So, how do you create a pitch deck that does the job efficiently?
Remember that your objective here is to secure funding and any other assistance you might need. Therefore, your pitch deck has to stand out and actually drive your business idea’s value proposition and potential from your mind to your audience’s minds. Don’t go too overboard with the slides you include. Stick to the ones we’ve listed below.
Slides you should include in your Investor Pitch Deck
Remember that visual elements like images, graphics, screenshots, and videos help communicate your message efficiently and leave a lasting impact in your audience’s minds.
Start with the basics and then move up from there by including slides that potential investors should see. The general suggestion/ recommendation is to not use more than 10 – 15 slides but this isn’t a hard rule. This means you can add more slides if you absolutely need to.
However, if you want to be a little stricter with your presentation design then it’s important to remember the 10-20-30 rule. This rule requires you to stick to just 10 slides in your investor pitch deck. Avoid spending more than 20 minutes on each slide when conveying your points. Lastly, the font size on each slide shouldn’t exceed more than 30 point.
Now let’s get to which slides you should include in your pitch deck.
This first slide is the one that has to grab attention and have an impact on your target audience, setting the tone and scene for your business ideas.
Avoid going overboard with your title slide design. The recommendation here is to simply put your name and your business’s name. You may also add a short and catchy tagline if you have one.
This is the slide that you will use to introduce yourself and your business, and start building credibility. Keep the introduction short, focusing on your business and not yourself.
You can also include your business’s unique selling point (USP) or value proposition here. You may also choose to have a brief description of your business and its products and services.
Your title and introduction slides are basic requirements. In some cases, you may skip both of these and go straight to outlining what problem your target audience is facing.
It’s important to convey the problem clearly and effectively or you risk losing potential investors’ attention entirely. Use as many visual elements as you can and tell a compelling story that will convince these investors to invest in your business.
Now that you’ve presented the problem, follow it up with one that offers a viable solution. The solution could be a product or service that will help the audience.
What may be of even more help here is sharing your product MVP (minimum viable product). Or you could add another slide that includes a list of features, and their benefits that will go a long way into making your product sound more attractive. However, remember to only list the more important features and avoid overwhelming these potential investors with too much information.
Product Comparison Slide
As we said earlier, the corporate world is fast-growing and competitive. This means that if you have a product that is similar to other ones in the market, you need to show why yours is superior and why your potential investors should put their money into supporting your business.
A product comparison slide can help create a visually compelling case for how your product compares to others. Use infographics and charts to tell your story here. It will not only attract and entice them but also show why your product is the best.
Get yourself a professionally designed Investor Pitch Deck
The slides we’ve mentioned here are essential ones. You can also choose to include the following ones:
- Market Size, Opportunity, and Trends slide
- Testimonials slide (if you have any)
- Meet the Team slide
- Financial Projections slide
- Sales and Marketing strategy slide
- Call to Action slide
Creating a great investor pitch deck is one that requires painstaking work because you don’t want potential investors to turn away from you. This means getting it done by a professional presentation design agency such as Fully Decked Up is exactly what you need. With at least a decade’s worth of experience and some of the brightest and most talented presentation designers in the industry, we know how to help you.
Here’s a showcase of some of our best work. You can also have a look at a list of our services and call us at 18001215955 to set up a meeting. For more information, please email our team at [email protected].